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为什么说应该“投奔”而非“逃离”北上广
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            <h2>为什么说应该“投奔”而非“逃离”北上广</h2>
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          <div class="article-author"> <a href="/girish/contents/137/952.html" class="column-link"># 社会热点</a> <span class="article-time" style="margin-left: 0px;"><i class="iconfont icon-shijian"></i> 2017-06-15 18:49</span> <span class="article-time">来源： <a href="/girish/contents/137/952.html"></a></span> </div>
           
          
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             <p><img class="alignnone size-full wp-image-224" src="/girish/upload/images/2017/6/2621465792.jpg" alt="101836882979" width="800" height="450"/></p><p>注：此文是场景实验室创始人、《场景革命》与<a href="https://www.amazon.cn/%E8%B6%85%E7%BA%A7IP-%E4%BA%92%E8%81%94%E7%BD%91%E6%96%B0%E7%89%A9%E7%A7%8D%E6%96%B9%E6%B3%95%E8%AE%BA-%E5%90%B4%E5%A3%B0/dp/B01G6CQOY6/ref=sr_1_1?ie=UTF8&qid=1468720866&sr=8-1&keywords=%E8%B6%85%E7%BA%A7IP" target="_blank">《超级IP》</a>作者吴声，对前两个星期那个热门营销活动<a href="http://www.huxiu.com/article/155515/1.html" target="_blank">“逃离北上广”</a>所针对与迎合的社会心理动机的一个态度回应。如果说“逃离北上广”是对创业创富追求成功之社会潮流的一个逆反，那么“投奔”一说就是对该“逆反”的一个再“逆反”，核心之意在于：惟有在“北上广”这样的“超级IP”城市，人们方能爆发足够强大的创造力。</p><hr/><p>航班管家“逃离北上广”的企划准确击中了一线城市人群的焦虑与迷茫。假如你身在一线城市却灰头土脸，且让山青水秀洗濯；假如你身处“快”的浮躁，且用“慢”来荡涤……它被引爆是可以理解的。空气、拥堵、竞争、高房价，总有一款不适合你，一张机票，说走就走的旅行，让爱作主，世界那么大我想去看看。</p><p>但，朋友圈的鸡汤猝不及防，也常常一瞬即逝，像昨天上午流行的<a href="http://www.huxiu.com/article/156486/1.html" target="_blank">帕拉图性格测试</a>，用户增长数百万后——然后，没有然后，因为中午就被永久封号。未来总是来得太快，而且是以错误的顺序。</p><p>逃离之后是什么？终南山下的空谷幽兰还是丽江古城的文艺客栈？但愿出走半生，归来仍是少年。然而加速度时代，更多可能是一去不回。</p><p>离开北上广，意味着什么？意味着离开风口，也会失去敏感性，仅仅葆有钝感力可不是什么优势。北上广深并非简单的区域概念或城市定义，按照超级IP的方法模型来梳理，它们有持续输出的内容——创业姿势的目不暇接、前沿信息的集中爆炸、生活方式的层出不穷；自带话题的势能价值——哪怕三里屯优衣库和陆家嘴四季酒店；差异化的魅力人格——无论是人的中心还是神的尺度；可订阅机制——总有太多的可能性，尤其逆袭的可能值得恋恋不舍；富有效率的流量变现——只要精进朝前走，就会时间不存，天道酬勤。没错，北上广就是今天中国的头部内容和头部人格。很难理解，远离头部流量能换来更有活力的生活。一旦失去连接的可能性，就会意味着付出更多的洞察、在线努力和勤奋，却——然并卵。</p><p>互联网的本质是连接，互联网商业机会的实质是认知升级。这不是纸面上的唾手可得，而是切身感受春江水暖鸭先知的习惯和训练。</p><p>北上广集聚着最多的VC，最多的发布会，最活跃的自媒体与网红，最多的直播和视频网站，最多的演出和秀，每个周末不重样的各类科技论坛互联网沙龙，当下中国最先进的城市人文艺术实验——这意味着最生动的认知场景和信息场域，可以有更多更快的连接，可以有认知疆域的持续拓展。北上广作为头部内容，自然也就成为类似YouTube头号网红pewdipie、Papi酱的PapiTube这样的流量中心。不假资源，不凭关系，不靠外力，让自己成长，在流量中心才能好风凭借力，外挂全开，技能爆表，被二次分发，机会的洞开自然大概率事件。</p><p>我的一位同事在一个群里提到朋友小孩填写高考志愿，武汉大学法学院和对外经济贸易大学国际法的两个选择，他毫不犹豫选择北京的学校——这不关乎学校的优劣，而关乎四年的成长环境。不再过多纠结于知识的体系，而是注重连接的氛围与机会。这其中的逻辑是，投奔北上广，靠近势能，贴近风口，IP化生存，让我们具备被连接性与可协作价值。</p><p>北上广在资源汇聚外，最重要是提供了思想的活跃和思维的先进性。如同刷机，重要是操作系统的迭代。如果把大爆炸时代的选择多样性指认为当代人的生存困境，毫无疑问，我们需要的是选择的能力和自身操作系统的更迭，恰恰在北上广，关于战略、职业规划、人生态度、社交意义、三观，我们有更多的方法论可以降低判断与决策的成本——粉尘化的网格生态里，我们因此有更多的时间可以专注于自身价值的提升与投资，积极进取、生机勃勃、勇于透支、不畏将来。京东白条分期乐趣分期之余，还熟稔于滴滴易到Uber的性价比和得到分答知乎的知识效率；美团大众点评饿了么之外，还徜徉于Airbnb途家蚂蚁小猪的belong anywhere和方所单向街野兽派的美学小确幸……</p><p>这也意味着投奔北上广，可以过上更加信息对称、因而更加聪明的生活；投奔北上广，意味着我们可以和不确定性共舞，成为互联节点，得以不负如来不负卿。</p><p>诗和远方总在苟且里野蛮生长，这句硫酸也许是对逃离北上广最好的撤销。</p><p><br/></p><p style="white-space: normal;"><strong>昨天、今天、明天，你我都在不断的改变 &nbsp;&nbsp;</strong></p><p style="white-space: normal;"><strong>加入SiteServer，我们一起去探索未来！&nbsp;<img src="/girish/upload/images/2017/7/213928814.png" title="image.png" alt="image.png"/></strong></p><ul class="commentlist comment-list clear block list-paddingleft-2"></ul>
            
            
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